One of the first act of the new born Faculty of Architecture, Cagliari University, in 2005, was to create the corporate identity. Logo, stationary, a number of other communication tools were inspired by the shape of the nuraghic village – the most ancient and singular expression of Sardinian architecture, since 2500 b.C. – together with the Cagliari capital C. Some days ago, a collegue of mine show me a work by Paul Rand I didn’t know, the Columbus Indiana Visitor Center. What a shock, but what a good shock…