This is the not winning proposal which I designed for the architectural firm VPS Architetti to take part into the international contest for the MUŻA (National Museum of Fine Arts) in Malta. The logo is a capital M for Museum and Malta and is built from an arm of the cross of the Knights of the Order of St. John of Jerusalem, the national emblem. With this logo we designed pavements, brise soleil, banners and many objects for merchandising.
Rashomon is a 1950 Japanese period drama film directed by Akira Kurosawa. The film is known for a plot device which involves various characters providing alternative, self-serving and contradictory versions of the same incident. Rosanna Rossi is a famous artist from Cagliari, who in 2012 organized a series of simultaneous exhibitions, showing similar but slightly different works and installations. In this project I have tried to reflect that philosophy, with titles and graphics following the triangular grid arranged in similar but different ways for each of the exhibition sites.
And this is the last poster for the 2014 season of the Teatro Lirico in Cagliari. Gli Stivaletti is a work by Pëtr Il’ič Čajkovskij. It’s a complicated story, where the Devil and a pair of boots owned by the Empress appear among the main elements. The work takes place between Ukraine and St. Petersburg. I have imagined a pair of boots, whose shape draws the Devil’s horns, embroidered with a golden typical Ukrainian pattern.
Another work from the past, an important brand: the Istituto Superiore di Sanità (the National Institute of Health), designed in 2003 for the italian public research, monitoring and medical certification authority. I have reinterpreted the classic caduceus of Aesculapius, symbol of medicine and pharmacopoeia (which you can see below in an old american engraving), replacing the two snakes with the double helix of DNA, the genetic basis of the new symbol of modern medicine. The central stick and the two wires form the capital letters ISS .
An old work, a well-known logo in Cagliari because of its presence on all public buses. It is the symbol of CTM, with whom in 1997 I won the competition organized by the Consorzio Transporti e Mobilità. It was inspired by the statue of the little elephant on the eponymous tower of the ancient Cagliari, and is well linked to the concept of a bus saw as a metropolitan pachyderm. A few years later the name was changed to CTM SpA and the new brand structure, showed below, was designed by Alessandro Cortes with a very respectful job, which did not modify the popular elephant symbol.