new sardinian fonts

In the summer of 2015, the Autonomous Region of Sardinia asked two groups from the Departments of Architecture of the Universities of Sassari and Cagliari – the first one coordinated by Nicolò Ceccarelli, the second by me – to develop a new visual identity of the island for Expo Milano 2015. This identity will become the visual spine of the communication strategy of Sardinia in the coming years. First I designed a set of typefaces with a strong local identity. I called them Bàttoro (after the name of the traditional weaving from which they take inspiration) and PB1 (as pibione, the Sardinian word for the weaving dot). The equation pixel = pibione established the modular and serial way of the graphic research. The created fonts are decorative, good for headlines and logos or, like you can see, ricursive and intertwining patterns. It’s another way to get interesting typographic textures. Here is shown the claim “Sardegna isola senza fine” (Sardinia endless island), that I created as well. For longer texts, which need to be red without any difficulties, we used the Open Sans. In addition to the first two sets, I wanted a set of dingbats made up of figures of traditional Sardinian weaving, plus some new and imaginative, specifically designed. With my team of collaborators (Matteo Buccoli, Francesca Oggiano, Claudio Rossi), we designed a set of figures called Sardinia Dingbats, with which you can process virtual tapestries typing on the keyboard. The serialization of the compositions follows a way I had already studied for the typographical tapestries and these typefaces give to designers and craftsmen a powerful tool for creating ever new combinations.

battoro bisacciabattoro su grigio4sardinia dingbats per expoarazzi-typo-sardegna-14battoro-per-exposardinia-dingbatsIMG_2374 bpattern sardinia dingbats 2pattern sardinia dingbats 1pattern sardinia dingbats 3pattern sardinia dingbats 4

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sardinian carpet for a dentist

I designed this carpet for a friend, a very good dentist specialized in correcting the smile of children. It was handmade by weaving cooperative Su Trobasciu in Mogoro. My friend’s family has always been involved in the distribution and marketing of catch. The carpet is a kind of family coat of arms: fish bones are recognizable, while teeth have a more abstract shape (upper and lower dental arches are spread out), either in the “free” form and with the corrective coloured brace.

tappeto-farci-esecutivo-2tappeto farci 1tappeto farci 2tappeto farci 3

orgosolo sarong for joias

For Joias I designed a sarong that revisits the traditional costume of Orgosolo. A transposition of the strong iconic tradition of inner areas of Sardinia on a typical garment of the beaches. A way to communicate identity to different and wide people, who spent their summer holidays on the Sardinian coast. Easy to carry and to pack, it can speak about our island beyond the sea of Sardinia.

orgosolo per joiasDSC_9712-e1434040385729-400x600DSC_9459 rid