hbk, the botanical garden of cagliari

In June 2016 I designed the new visual identity for the Botanical Garden at the University of Cagliari. The Hortus Botanicus Karalitanus (HBK) is a beautiful place of extraordinary scientific interest. Its architecture was designed 150 years ago by architect Gaetano Cima. Today is a huge urban park that connects the Roman Amphitheater archaeological area with Cagliari downtown. The logo shows the capital letters HBK with a fractal generative structure that could be developed – I often love to do it – into plausible vegetable structures and patterns.

05hbk logohbk 3rhbk 3 part

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