abbastanza buona / good enough (my grapefruit jam)

My friend Tore Ligios, great photographer and generous and enthusiastic organizer of cultural events, has recently produced an exhibition of contemporary images of Sardinia. He invited me and some other graphic designer to design an invented advertising page for the catalog. I chose to advertise the grapefruit jam that I produce in December, in very small quantities. I usually make about twenty jars, a Christmas gift to my friends. I named it Abbastanza Buona (Good Enough), because yes, it’s good, but I decided to keep a low profile. Maybe this year I will launch the top line that – forgetting the understatement – I’m going to name Piuttosto Buona (Pretty Good).

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brand sardegna / visual identity manual

We just delivered the new image manual for the Region of Sardinia. The work lasted a year and a half, was conducted by the Schools of Architecture of the University of Cagliari and Alghero, and has produced the first results for Expo 2015. It is divided into two volumes: the first is a study on crafts patterns typical of Sardinia, their standardization and their redesign  through new typefaces and figurative elements. The second is a standard manual, necessary for the correct application of the visual identity.

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