My friend Tore Ligios, great photographer and generous and enthusiastic organizer of cultural events, has recently produced an exhibition of contemporary images of Sardinia. He invited me and some other graphic designer to design an invented advertising page for the catalog. I chose to advertise the grapefruit jam that I produce in December, in very small quantities. I usually make about twenty jars, a Christmas gift to my friends. I named it Abbastanza Buona (Good Enough), because yes, it’s good, but I decided to keep a low profile. Maybe this year I will launch the top line that – forgetting the understatement – I’m going to name Piuttosto Buona (Pretty Good).

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