INAF is the Italy’s National Institute for Astrophysics. I designed the logo and visual identity in 2003. The very abstract and minimalistic logo expresses the concept of interaction between natural and artificial in the astrophysical field: the central sphere, stylization of a celestial body (a star, a planet), is flanked by two satellites, two probes in equatorial orbit that symbolize, through a rational form like the square, the sense of observation objects built by man. The orbit is intuitively idealized, without any graphic sign defining it. The geometrically pure shapes of the circle and the square symbolize science and the search for the frontiers of knowledge, through a scenographic and dialectic relationship with the celestial object where we could recognize an inspiration by Stanley Kubrick.
[ INAF è l’istituto Nazionale di Astrofisica. Ho disegnato il logo e l’identità visiva nel 2003. Il marchio, molto astratto e minimalista, esprime il concetto di interazione fra naturale e artificiale in campo astrofisico: la sfera centrale, stilizzazione di un astro, è affiancato da due satelliti, due sonde in orbita equatoriale che simboleggiano, attraverso una forma razionale come il quadrato, il senso di oggetti in osservazione costruiti dall’uomo. L’orbita viene idealizzata in modo intuitivo, senza alcun segno grafico che la definisca. Le forme geometricamente pure del cerchio e del quadrato simboleggiano la scienza e la ricerca delle frontiere della conoscenza, attraverso un rapporto scenografico e dialettico con l’oggetto celeste che deve molto della sua ispirazione a Staley Kubrick. ]
Many years ago – it was 2003 – I patented a logo that seemed a good idea. It associated emoticons to Sardinia. In fact, the sequence (:+:) could be read either as the connection of two smiley faces, both as the stylization of the coat of arms of the Four Moors, emblem of the island. Like all emoticons, it was invariant with respect to the typeface used. Anyone who wants to send a message marked Sardinia could use it as a kind of hashtag. It can be used without parentheses – at its most basic version – or within square brackets – to imitate the rectangle of the flag. And, of course, can be declined in all other variants which have inside in sequence : + : to act as a communicative bit. Today I will propose it again as a gift. I make it public because people could use it. The only restriction is that this logo can’t be used for commercial pourposes by privates, or owned by anyone (except by me, as intellectual property, of course). It can be used only as a common good. I will not keep it to myself. I want to give it to all the Sardinians and all people who love Sardinia.
Another work from the past, an important brand: the Istituto Superiore di Sanità (the National Institute of Health), designed in 2003 for the italian public research, monitoring and medical certification authority. I have reinterpreted the classic caduceus of Aesculapius, symbol of medicine and pharmacopoeia (which you can see below in an old american engraving), replacing the two snakes with the double helix of DNA, the genetic basis of the new symbol of modern medicine. The central stick and the two wires form the capital letters ISS .