OIC is the professional engineers’ association in Cagliari. The letters OIC are optically transformed into a measuring device, a concept that seeks to unite the various branches of engineering. The numbers 1 and 0 bring the analog tradition into the digital present. This application is used on personal membership cards.
At the end of 2009 I designed the visual identity for a museum of traditional Sardinian textiles named after its founder, Luigi Cocco. The museum was opened in 2010. The COCCO logo incorporates crafts motifs and develops them like a carpet on the catalog cover (1), on the invitation card (2) and on the entrance ensign (3).