I designed this carpet for a friend, a very good dentist specialized in correcting the smile of children. It was handmade by weaving cooperative Su Trobasciu in Mogoro. My friend’s family has always been involved in the distribution and marketing of catch. The carpet is a kind of family coat of arms: fish bones are recognizable, while teeth have a more abstract shape (upper and lower dental arches are spread out), either in the “free” form and with the corrective coloured brace.
For Joias I designed a sarong that revisits the traditional costume of Orgosolo. A transposition of the strong iconic tradition of inner areas of Sardinia on a typical garment of the beaches. A way to communicate identity to different and wide people, who spent their summer holidays on the Sardinian coast. Easy to carry and to pack, it can speak about our island beyond the sea of Sardinia.
When I saw my name along with many of my tutelary deities, I cannot believe it. It was a strong emotion. Francesco Dondina reserved me an immense honor. On October 14th, I will give a talk about my works in Milan, at Castello Sforzesco. Organized under the patronage of the Milan Polytechnic, AIAP, and Bauer Institute, it is part of a series of six events taking place from late September to December.
The ZX Spectrum pixel font never ends to give me satisfaction. I had already used to call the weaving in some work of recent years. Since then I’ve been working to design sardinian traditional tapestries and rugs using typography. I show the last one, dedicated to the great Roberto Petza, chef of the “star” restaurant S’Apposentu, in Siddi .
After Milano and Madrid (2007), Istanbul (2010), Beijing and Nantou (2010), Bilbao and San Francisco (2013), the exhibit “The New Italian Design”, organized by La Triennale di Milano Design Museum under the supervision of Silvana Annicchiarico, is at present at Centro Cultural La Moneda in Santiago de Chile. From december 6th 2013 to march 30th 2014, the exhibit shows the works of 133 italian designers (among them, about 20 graphic designers), who represent the status of italian design today. I was honoured to be selected in 2007 (thanks again to Mario Piazza), and to be still among them (even if I’m now 50, and so it’s a little bit strange to talk about the “new” italian design…). And I was very happy and a slightly proud to find the name of Cagliari among the emerging spots in mediterranean design: a small gift that now I can give back to my beloved town.
During the last week of September and the first of October, I was in Marrakech (Morocco) with Roberta Morittu, a celebrate sardinian and international designer involved in studying and designing mediterranean handicrafts since many years, and some of my best students at Cagliari University (Alessandro Congiu, Claudio Rossi and Francesca Savona). Nicolò Ceccarelli, Marco Sironi and Carlo Turri of Sassari/Alghero University were with us with a group of their students and realized some fo the objects together with Cagliari collegues. We had to create also the identity for an exhibit at Dar Bellarj, one of the most charming place inside the Medina. Handicrafts of moroccan tradition were re-designed and interpreted by the students from Cagliari, Sassari/Alghero, Florence and Milan Universities and from Esav, an important local school of design. They made their project working together the moroccan artisans. The University of Sassari/Alghero also realized an amazing video which could be seen here. The Autonomous Region of Sardinia sponsorized the whole mission. We concentrated on the figure of the storks (Dar Bellarj is also known as The Stork Hospital), stylizing them in several patterns composed with figures similar to the pieces of the the moroccan mosaics, using the same colors of the place: sand, red, black, white.
I thought it was a brilliant idea. It was not the same opinion of the Jury. So, I didn’t win the contest for new ideas for Sardinian handicrafts (Samugheo’s carpets). Moreover, I didn’ even enter among the first 15. A real defeat. I want to show here my proposal as well. The goal was to create a “speaking carpet”, putting one qr code (or more different), built following the same modular path of the whole scheme, treating it as a decorative pattern (as I did for the graphic design of the invitation for the International Design Week in Cagliari, in 2011). The qr code links to a website where you can find multi media materials, as how the carpet itself was made, what is its history, and all the informations you want about Sardinia and its culture. I’m very grateful to my wife Debora and to my old friend Andrea Balduzzi for their design suggestions and support.