logo –

free

2 July 201910 April 2020 Asili DesignLeave a comment

I designed an elaboration of the historic logo of Sardinia with the four Moors. It’s just a small idea, good for t-shirts and gadgets, but it brings together Sardinia and the word Free. However, I am intrigued by the message that combines the freedom and geographical finiteness of an island. Sardinia has always given me the feeling of freedom, because it has never bored me, and every thing, even revisited many times, I saw it under so many skies, always new, and with eyes that are always different in the course of life. This 80’s color amused me and I propose them to you.

[ Ho disegnato una elaborazione dello storico logo della Sardegna con i quattro mori. È solo una piccola idea, buona per magliette e gadget, ma mette insieme la Sardegna e la parola Free. Mi intriga però il messaggio che abbina la libertà e la finitezza geografica di un’isola. La Sardegna mi ha sempre dato la sensazione della libertà, perché non mi ha mai annoiato, e ogni cosa, anche rivista tante volte, l’ho vista sotto tanti cieli diversi, sempre nuovi, e con occhi sempre diversi nel corso della vita. Questa colorazione anni ’80 mi ha divertito e ve le propongo. ]

lavanda di elvio

20 June 201925 June 2019 Asili DesignLeave a comment

Lavanda di Elvio is a natural line of lavenders, grown organically. Produced in Sinis, a peninsula of powerful beauty in which the sea, the wind and the pristine bells are the treasure chest of the most ancient civilization of Sardinia. Elvio Sulas is an extraordinary character, of encyclopedic curiosity, who knows this land and its history better than the wrinkles on his face. Fascinated by a trip to France, he decided to set up a Lavender field in Sinis. It is a success and the eye-catcher of the flowery field, in June, is a show in the Sinis show. Elvio is passionate about esoteric stories, such as those that tell of the presence of the Templars in those lands. For him I designed a brand that reminds me of the lavender seedling, but is composed of the Flower of Life, a Templar symbol, which mimics the Caduceus of Asclepius of the pharmacopoeia. The result is a very modular brand that lends itself well to use as a pattern. And, remaining on the subject of esotericism, I discovered that one could derive a magic square from some literal elements: SULAS SINIS SALUS – the surname of the family, the place and the Salus of the Latins) literally mean: Sulas is the health of Sinis. And it’s perfectly palindrome. It has been added as a motto to the brand and the logo.

[ Lavanda di Elvio è un una linea naturale di lavande, coltivate con metodi biologici. Prodotti nel Sinis, una penisola di potente bellezza in cui il mare, il vento e le campane incontaminate sono lo scrigno della la civiltà più antica della Sardegna. Elvio Sulas è uno personaggio straordinario, di curiosità enciclopedica, che conosce questa terra e la sua storia meglio delle rughe della sua faccia. Affascinato da un viaggio in Francia, decide di impiantare nel Sinis un campo di Lavanda. È un successo e il colpo d’occhio del campo fiorito, in giugno, è uno spettacolo nello spettacolo del Sinis. Elvio è un appassionato di storie esoteriche, come quelle che raccontano della presenza dei Templari in quelle terre. Per lui ho progettato un marchio che ricorda la piantina della lavanda, ma è composto dal Fiore della Vita, simbolo templare, che mima il Caduceo di Asclepio, simbolo della farmacopea. Il risultato è un marchio molto modulare, che si presta bene all’uso come pattern. E, rimanendo in tema di esoterismo, ho scoperto che si poteva ricavare un quadrato magico da alcuni elementi letterali: SULAS SINIS SALUS – il cognome della famiglia, il luogo e la Salus dei latini) significano letteralmente: Sulas è la salute del Sinis. Ed è perfettamente palindromo. È stato aggiunto come motto al marchio e al logo. ]

inaf, the italian national institute for astrophysics

23 February 201911 April 2019 Asili DesignLeave a comment

INAF is the Italy’s National Institute for Astrophysics. I designed the logo and visual identity in 2003. The very abstract and minimalistic logo expresses the concept of interaction between natural and artificial in the astrophysical field: the central sphere, stylization of a celestial body (a star, a planet), is flanked by two satellites, two probes in equatorial orbit that symbolize, through a rational form like the square, the sense of observation objects built by man. The orbit is intuitively idealized, without any graphic sign defining it. The geometrically pure shapes of the circle and the square symbolize science and the search for the frontiers of knowledge, through a scenographic and dialectic relationship with the celestial object where we could recognize an inspiration by Stanley Kubrick.

[ INAF è l’istituto Nazionale di Astrofisica. Ho disegnato il logo e l’identità visiva nel 2003. Il marchio, molto astratto e minimalista, esprime il concetto di interazione fra naturale e artificiale in campo astrofisico: la sfera centrale, stilizzazione di un astro, è affiancato da due satelliti, due sonde in orbita equatoriale che simboleggiano, attraverso una forma razionale come il quadrato, il senso di oggetti in osservazione costruiti dall’uomo. L’orbita viene idealizzata in modo intuitivo, senza alcun segno grafico che la definisca. Le forme geometricamente pure del cerchio e del quadrato simboleggiano la scienza e la ricerca delle frontiere della conoscenza, attraverso un rapporto scenografico e dialettico con l’oggetto celeste che deve molto della sua ispirazione a Staley Kubrick. ]

sardinian bread logo contest

14 January 201815 January 2018 Asili DesignLeave a comment

The shape of Sardinia. The ears of wheat. Nine traits, like the months between sowing and harvesting. The engravings of the Nuragic civilization. The stones of Pinuccio Sciola. The circle of sun and bread. Here are the reasons that inspired the project of the new brand of Sardinian daily bread. My work was chosen among other 65 proposals.

[ La forma della Sardegna. Le spighe del grano. Nove tratti, come i mesi tra la semina e il raccolto. Le incisioni della civiltà nuragica. Le pietre di Pinuccio Sciola. Il cerchio del sole e quello del pane. Sono le idee che hanno ispirato il progetto per il nuovo marchio del Pane Fresco della Sardegna. Fra le 65 proposte è stata scelta la mia. ]

a gift for all people who love sardinia

7 February 201528 June 2015 Asili DesignLeave a comment

Many years ago – it was 2003 – I patented a logo that seemed a good idea. It associated emoticons to Sardinia. In fact, the sequence (:+:) could be read either as the connection of two smiley faces, both as the stylization of the coat of arms of the Four Moors, emblem of the island. Like all emoticons, it was invariant with respect to the typeface used. Anyone who wants to send a message marked Sardinia could use it as a kind of hashtag. It can be used without parentheses – at its most basic version – or within square brackets – to imitate the rectangle of the flag. And, of course, can be declined in all other variants which have inside in sequence : + : to act as a communicative bit. Today I will propose it again as a gift. I make it public because people could use it. The only restriction is that this logo can’t be used for commercial pourposes by privates, or owned by anyone (except by me, as intellectual property, of course). It can be used only as a common good. I will not keep it to myself. I want to give it to all the Sardinians and all people who love Sardinia.

unitelsardegna online education service

5 December 20145 December 2014 Asili DesignLeave a comment

For once, last year I decided to use the shape fo Sardinia to make a logo. This was the right opportunity, because Unitelsardegna is an online education service managed by the two sardinian universities, Cagliari in the South and Sassari in the North. The two arrows connecting the towns intersect, forming a good stylization of the island. Nevertheless, for those who are not familiar with the Sardinia’s shape, the meaning of the two arrows is safe.

MUŻA, malta museum of fine arts contest

28 November 201428 November 2014 Asili DesignLeave a comment

This is the not winning proposal which I designed for the architectural firm VPS Architetti to take part into the international contest for the MUŻA (National Museum of Fine Arts) in Malta. The logo is a capital M for Museum and Malta and is built from an arm of the cross of the Knights of the Order of St. John of Jerusalem, the national emblem. With this logo we designed pavements, brise soleil, banners and many objects for merchandising.

ISS, Istituto Superiore di Sanità

14 November 201414 November 2014 Asili DesignLeave a comment

Another work from the past, an important brand: the Istituto Superiore di Sanità (the National Institute of Health), designed in 2003 for the italian public research, monitoring and medical certification authority. I have reinterpreted the classic caduceus of Aesculapius, symbol of medicine and pharmacopoeia (which you can see below in an old american engraving), replacing the two snakes with the double helix of DNA, the genetic basis of the new symbol of modern medicine. The central stick and the two wires form the capital letters ISS .

CTM, public transport in Cagliari

11 November 201411 November 2014 Asili DesignLeave a comment

An old work, a well-known logo in Cagliari because of its presence on all public buses. It is the symbol of CTM, with whom in 1997 I won the competition organized by the Consorzio Transporti e Mobilità. It was inspired by the statue of the little elephant on the eponymous tower of the ancient Cagliari, and is well linked to the concept of a bus saw as a metropolitan pachyderm. A few years later the name was changed to CTM SpA and the new brand structure, showed below, was designed by Alessandro Cortes with a very respectful job, which did not modify the popular elephant symbol.

entuestru

13 July 201413 July 2014 Asili DesignLeave a comment

I would like to show you a work done some years ago for a company called EntuEstru (in Sardinian dialect is the mistral wind, coming from the north west). I built the letters of the name so that the initial E correspond to the letters s, t, and r, while the second E is equal to the letters n and t. In this way the name EntuEstru can be read in different directions, weaving in a dense texture.