INAF is the Italy’s National Institute for Astrophysics. I designed the logo and visual identity in 2003. The very abstract and minimalistic logo expresses the concept of interaction between natural and artificial in the astrophysical field: the central sphere, stylization of a celestial body (a star, a planet), is flanked by two satellites, two probes in equatorial orbit that symbolize, through a rational form like the square, the sense of observation objects built by man. The orbit is intuitively idealized, without any graphic sign defining it. The geometrically pure shapes of the circle and the square symbolize science and the search for the frontiers of knowledge, through a scenographic and dialectic relationship with the celestial object where we could recognize an inspiration by Stanley Kubrick.
[ INAF è l’istituto Nazionale di Astrofisica. Ho disegnato il logo e l’identità visiva nel 2003. Il marchio, molto astratto e minimalista, esprime il concetto di interazione fra naturale e artificiale in campo astrofisico: la sfera centrale, stilizzazione di un astro, è affiancato da due satelliti, due sonde in orbita equatoriale che simboleggiano, attraverso una forma razionale come il quadrato, il senso di oggetti in osservazione costruiti dall’uomo. L’orbita viene idealizzata in modo intuitivo, senza alcun segno grafico che la definisca. Le forme geometricamente pure del cerchio e del quadrato simboleggiano la scienza e la ricerca delle frontiere della conoscenza, attraverso un rapporto scenografico e dialettico con l’oggetto celeste che deve molto della sua ispirazione a Staley Kubrick. ]
Many years ago – it was 2003 – I patented a logo that seemed a good idea. It associated emoticons to Sardinia. In fact, the sequence (:+:) could be read either as the connection of two smiley faces, both as the stylization of the coat of arms of the Four Moors, emblem of the island. Like all emoticons, it was invariant with respect to the typeface used. Anyone who wants to send a message marked Sardinia could use it as a kind of hashtag. It can be used without parentheses – at its most basic version – or within square brackets – to imitate the rectangle of the flag. And, of course, can be declined in all other variants which have inside in sequence : + : to act as a communicative bit. Today I will propose it again as a gift. I make it public because people could use it. The only restriction is that this logo can’t be used for commercial pourposes by privates, or owned by anyone (except by me, as intellectual property, of course). It can be used only as a common good. I will not keep it to myself. I want to give it to all the Sardinians and all people who love Sardinia.
For once, last year I decided to use the shape fo Sardinia to make a logo. This was the right opportunity, because Unitelsardegna is an online education service managed by the two sardinian universities, Cagliari in the South and Sassari in the North. The two arrows connecting the towns intersect, forming a good stylization of the island. Nevertheless, for those who are not familiar with the Sardinia’s shape, the meaning of the two arrows is safe.
This is the not winning proposal which I designed for the architectural firm VPS Architetti to take part into the international contest for the MUŻA (National Museum of Fine Arts) in Malta. The logo is a capital M for Museum and Malta and is built from an arm of the cross of the Knights of the Order of St. John of Jerusalem, the national emblem. With this logo we designed pavements, brise soleil, banners and many objects for merchandising.
Another work from the past, an important brand: the Istituto Superiore di Sanità (the National Institute of Health), designed in 2003 for the italian public research, monitoring and medical certification authority. I have reinterpreted the classic caduceus of Aesculapius, symbol of medicine and pharmacopoeia (which you can see below in an old american engraving), replacing the two snakes with the double helix of DNA, the genetic basis of the new symbol of modern medicine. The central stick and the two wires form the capital letters ISS .
An old work, a well-known logo in Cagliari because of its presence on all public buses. It is the symbol of CTM, with whom in 1997 I won the competition organized by the Consorzio Transporti e Mobilità. It was inspired by the statue of the little elephant on the eponymous tower of the ancient Cagliari, and is well linked to the concept of a bus saw as a metropolitan pachyderm. A few years later the name was changed to CTM SpA and the new brand structure, showed below, was designed by Alessandro Cortes with a very respectful job, which did not modify the popular elephant symbol.