Stefano Asili graphic design / Cagliari, Sardinia, Italy
This is the not winning proposal which I designed for the architectural firm VPS Architetti to take part into the international contest for the MUŻA (National Museum of Fine Arts) in Malta. The logo is a capital M for Museum and Malta and is built from an arm of the cross of the Knights of the Order of St. John of Jerusalem, the national emblem. With this logo we designed pavements, brise soleil, banners and many objects for merchandising.
After Milano and Madrid (2007), Istanbul (2010), Beijing and Nantou (2010), Bilbao and San Francisco (2013), the exhibit “The New Italian Design”, organized by La Triennale di Milano Design Museum under the supervision of Silvana Annicchiarico, is at present at Centro Cultural La Moneda in Santiago de Chile. From december 6th 2013 to march 30th 2014, the exhibit shows the works of 133 italian designers (among them, about 20 graphic designers), who represent the status of italian design today. I was honoured to be selected in 2007 (thanks again to Mario Piazza), and to be still among them (even if I’m now 50, and so it’s a little bit strange to talk about the “new” italian design…). And I was very happy and a slightly proud to find the name of Cagliari among the emerging spots in mediterranean design: a small gift that now I can give back to my beloved town.
Carbonia was founded in 1938 near Italy’s largest coal mine. After a decline lasting more than 40 years, the city is now a monument to civil and industrial modernist architecture. The identity design goes from the logo (seven white dots that glow in the dark like miners’ lanterns) to museum exhibition design, paper products, videos, jingles, street furniture, merchandising. In the following pages: 1. logo, 2. poster, 3. 2x2x4 m Corten steel totem and 4. folding brochure for the open air modern architecture museum. The font used for the titles was specially designed by Stefano Asili. The Carbonia project won the Council of Europe 2010-11 Landscape Award.
At the end of 2009 I designed the visual identity for a museum of traditional Sardinian textiles named after its founder, Luigi Cocco. The museum was opened in 2010. The COCCO logo incorporates crafts motifs and develops them like a carpet on the catalog cover (1), on the invitation card (2) and on the entrance ensign (3).
