Many years ago – it was 2003 – I patented a logo that seemed a good idea. It associated emoticons to Sardinia. In fact, the sequence (:+:) could be read either as the connection of two smiley faces, both as the stylization of the coat of arms of the Four Moors, emblem of the island. Like all emoticons, it was invariant with respect to the typeface used. Anyone who wants to send a message marked Sardinia could use it as a kind of hashtag. It can be used without parentheses – at its most basic version – or within square brackets – to imitate the rectangle of the flag. And, of course, can be declined in all other variants which have inside in sequence : + : to act as a communicative bit. Today I will propose it again as a gift. I make it public because people could use it. The only restriction is that this logo can’t be used for commercial pourposes by privates, or owned by anyone (except by me, as intellectual property, of course). It can be used only as a common good. I will not keep it to myself. I want to give it to all the Sardinians and all people who love Sardinia.
The ZX Spectrum pixel font never ends to give me satisfaction. I had already used to call the weaving in some work of recent years. Since then I’ve been working to design sardinian traditional tapestries and rugs using typography. I show the last one, dedicated to the great Roberto Petza, chef of the “star” restaurant S’Apposentu, in Siddi .
I thought it was a brilliant idea. It was not the same opinion of the Jury. So, I didn’t win the contest for new ideas for Sardinian handicrafts (Samugheo’s carpets). Moreover, I didn’ even enter among the first 15. A real defeat. I want to show here my proposal as well. The goal was to create a “speaking carpet”, putting one qr code (or more different), built following the same modular path of the whole scheme, treating it as a decorative pattern (as I did for the graphic design of the invitation for the International Design Week in Cagliari, in 2011). The qr code links to a website where you can find multi media materials, as how the carpet itself was made, what is its history, and all the informations you want about Sardinia and its culture. I’m very grateful to my wife Debora and to my old friend Andrea Balduzzi for their design suggestions and support.