Past Future is an exhibition (opening during next Triennale Design Week, April 4-9) which tells the story of one hundred years of handicraft, following the common thread of  weaving; the juxtaposition of objects from various eras reveals their surprising affinities and their profound connection to the Sardinian culture and environment. Sardinian handicraft was renovated during the Fifties through the action of the I.S.O.L.A. (Sardinian Institute for the Organization of Handicraft), a regional agency whose mission included artifacts’ redesign, artisans’ training, manufacturing and sale of products. A forward-looking institution in its own time, led by the designer and artist Eugenio Tavolara,  I.S.O.L.A. organised biennial exhibitions that attracted visitors and buyers from all over the world. I.S.O.L.A.’s example inspired several recent projects, among which is DOMO (Compasso d’Oro 2011), which enlisted more than thirty designers and sixty workshops, pointing at new possible scenarios for craft design. In the wake of I.S.O.L.A., the best contemporary craft practitioners interpret in new forms the spirit of an ancient culture. The exhibition has been curated by Giuliana Altea and Roberta Morittu. Exhibition design: Alessandro Floris; graphic design: Stefano Asili; multimedia project: Chiara Ligi; multiscreen installation: Nicolò Ceccarelli and Laboratorio AnimazioneDesign.

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My friend Tore Ligios, great photographer and generous and enthusiastic organizer of cultural events, has recently produced an exhibition of contemporary images of Sardinia. He invited me and some other graphic designer to design an invented advertising page for the catalog. I chose to advertise the grapefruit jam that I produce in December, in very small quantities. I usually make about twenty jars, a Christmas gift to my friends. I named it Abbastanza Buona (Good Enough), because yes, it’s good, but I decided to keep a low profile. Maybe this year I will launch the top line that – forgetting the understatement – I’m going to name Piuttosto Buona (Pretty Good).


I designed for Joias this pendant – handmade by Giancarlo Moi – in sardinian silver filigree. A sheep. She even has a name: Brebette.


We just delivered the new image manual for the Region of Sardinia. The work lasted a year and a half, was conducted by the Schools of Architecture of the University of Cagliari and Alghero, and has produced the first results for Expo 2015. It is divided into two volumes: the first is a study on crafts patterns typical of Sardinia, their standardization and their redesign  through new typefaces and figurative elements. The second is a standard manual, necessary for the correct application of the visual identity.


A decoration all made of 1 and 0, the two digits of the binary system. I designed this way (with Claudio Rossi, Matteo Buccoli and Francesca Oggiano ) graphics and signage system for the new Library of the Faculty of Engineering of Cagliari, designed by arch. Pier Francesco Cherchi. The colors are the same of furnishings, and there is a little surprise when the sliding glass doors open and close: the overlapping of 1 and 0 composes the word “biblio”.



In June 2016 I designed the new visual identity for the Botanical Garden at the University of Cagliari. The Hortus Botanicus Karalitanus (HBK) is a beautiful place of extraordinary scientific interest. Its architecture was designed 150 years ago by architect Gaetano Cima. Today is a huge urban park that connects the Roman Amphitheater archaeological area with Cagliari downtown. The logo shows the capital letters HBK with a fractal generative structure that could be developed – I often love to do it – into plausible vegetable structures and patterns.

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