I designed an elaboration of the historic logo of Sardinia with the four Moors. It’s just a small idea, good for t-shirts and gadgets, but it brings together Sardinia and the word Free. However, I am intrigued by the message that combines the freedom and geographical finiteness of an island. Sardinia has always given me the feeling of freedom, because it has never bored me, and every thing, even revisited many times, I saw it under so many skies, always new, and with eyes that are always different in the course of life. This 80’s color amused me and I propose them to you.
[ Ho disegnato una elaborazione dello storico logo della Sardegna con i quattro mori. È solo una piccola idea, buona per magliette e gadget, ma mette insieme la Sardegna e la parola Free. Mi intriga però il messaggio che abbina la libertà e la finitezza geografica di un’isola. La Sardegna mi ha sempre dato la sensazione della libertà, perché non mi ha mai annoiato, e ogni cosa, anche rivista tante volte, l’ho vista sotto tanti cieli divesi, sempre nuovi, e con occhi sempre diversi nel corso della vita. Questa colorazione anni ’80 mi ha divertito e ve le propongo. ]
In 2014/2015, at the University of Cagliari, I redesigned the coat of arms of the City of Cagliari.The achievement is the result of a philological approach, which has led some interesting surprises. The evolution of the shield over the centuries – from the first crest of Pisa, in which there was only the castle – has shown the rise of the quarter, first with the Aragona’s poles, and then with the royal Savoia’s cross. Versions appeared between the eighteenth and twentieth century, stabilized the figures of tritons on the sides, the castle emerging from the sea, algae and corals, and express a city open to the sea. The obvious relationship with other Baroque decorations drove me to think that the frame of the emblem is actually the progressive deformation of a shell. It is a symbol of protection and perfection: the coat of arms – and thus the city – as is contained in a casket. Finally, I have developed a version of the emblem that, on the one hand, it retains the properties Gestalt and vector of a modern brand; the other makes it more explicit the symbolic shape of the shell. The work was completed by the development of a user manual.
The new logo for the italian national professional association of engineers is a simple capital I in Bodoni typeface. This powerful abstract sign is a letter (engineer = ingegnere, in italian, but also Italy), and its shape is a metric, and perhaps the section of an IPE girder.
The new logo for this ironworks represents the crucible pouring molten iron, stylizing the letters OMI. Presented here are the corporate identity with a hint of Modernism: 1.stationery, 2. brochure and 3. poster.
Logo and corporate design for a new trans-Thyrrenian digital library.
OIC is the professional engineers’ association in Cagliari. The letters OIC are optically transformed into a measuring device, a concept that seeks to unite the various branches of engineering. The numbers 1 and 0 bring the analog tradition into the digital present. This application is used on personal membership cards.