Month: November 2017

More than thirty years ago I got a degree in Physics. Obviously I studied a lot of math. Today I do not remember anything anymore, but occasionally something reminds me the good old times. Yesterday I woke up thinking about the right shape for integral (wholemeal) bread. It did not take long to have the stupid idea that it should be … an integral symbol. I called my great friend Sergio Loddo, who is a statistician, a fine humourist, a great cook and above all a fantastic baker. I asked him to make an integral whole bread. And here it is…

[ Più di trent’anni fa ho preso una laurea in Fisica. È ovvio che ho studiato un sacco di matematica. Oggi non mi ricordo più niente, ma ogni tanto mi capita qualcosa che mi riporta ai bei vecchi tempi. Ieri mi sono svegliato pensando a quale potesse essere la forma giusta per il pane integrale. Non c’è voluto molto per avere l’idea stupida che dovesse essere… un integrale. Ho telefonato al mio grande amico Sergio Loddo, che oltre che uno statistico è anche un grande cuoco e soprattutto un superbo panettiere. Gli ho chiesto di realizzarmi un integrale di pane integrale. Ed eccolo qua… ]

From Wikipedia: the Giants of Monti Prama are ancient stone sculptures created by the Nuraghic civilization of Sardinia, Italy. Fragmented into numerous pieces, they were found by accident in march 1974, in farmland near Monti Prama, in the Comune of Cabras, province of Oristano, in central-western Sardinia. The statues are carved in local sandstone and their height varies between 2 and 2.5 meters. This label I did in 2015 for Accademia Olearia – one fo my oldest clients, whom I did the company logo and, with Roberto Boassa, the naming – refreshes the first label I designed many years ago, a very typographic label with the word OLIO (olive oil in italian) which formed a smiling face. Now the shape of the bottle offered me a new opportunity to dedicate this exceptional olive oil to one of the most important cultural heritage of the island.