I recently designed the identity for a new winemaker, Tenute Fois. I already knew the Fois family, which in Alghero produces one of the most celebrated olive oils of Sardinia, under the brand name Accademia Olearia, which I also designed together with Roberto Boassa some years ago. Now Fois embark on the road of wine with a Vermentino, Chlamys, baptized after the name of a shell very common along the Mediterranean shores. I designed the twin circular labels first, and it seemed to be a strong sign of identity. To take the two dots as “the” brand came as a natural consequence. Embossing each ray of the shell enhances the tactile impression and makes it coherent with the bottom of the bottle.
