I recently designed the identity for a new winemaker, Tenute Fois. I already knew the Fois family, which in Alghero produces one of the most celebrated olive oils of Sardinia, under the brand name Accademia Olearia, which I also designed together with Roberto Boassa some years ago. Now Fois embark on the road of wine with a Vermentino, Chlamys, baptized after the name of a shell very common along the Mediterranean shores. I designed the twin circular labels first, and it seemed to be a strong sign of identity. To take the two dots as “the” brand came as a natural consequence. Embossing each ray of the shell enhances the tactile impression and makes it coherent with the bottom of the bottle.
My friend, architect Olindo Merone, has recently designed the building of the Border Inspection Post Terminal at the Port of Cagliari. He invented a modular precast concrete panels that mimics the proportions of the containers. The grooves of the panels, oriented in the two perpendicular way, react differently to sunlight. Olindo asked me to imagine the PIF written on the facade. I counted the forms of precast concrete and found that they were exactly those needed to compose the acronym PIF. By choosing two colors the play of light and shadows invents the other two. The visual effect is as many containers were stacked in a magical way. Some of them seem to be suspended in the air.