An old work, a well-known logo in Cagliari because of its presence on all public buses. It is the symbol of CTM, with whom in 1997 I won the competition organized by the Consorzio Transporti e Mobilità. It was inspired by the statue of the little elephant on the eponymous tower of the ancient Cagliari, and is well linked to the concept of a bus saw as a metropolitan pachyderm. A few years later the name was changed to CTM SpA and the new brand structure, showed below, was designed by Alessandro Cortes with a very respectful job, which did not modify the popular elephant symbol.


biglietto-ctm-rctm-rotair ctm-schierati